Conquer 100 - The Iron Cowboy Super Triathlon Event

Total Miles Traveled

14200.6 Mi.

Starting Feb. 28th, 2021 James Lawrence or "The Iron Cowboy" began his journey to complete 100 full Triathlons in 100 days. Over the course of over 14,000 miles, Lawrence shattered expectations not only reaching his goal, but went beyond the call by completing 101 full triathlons.

Conquer 100 Triathlons

Some people work out to stay in shape, others compete in a triathlon, then there's James Lawrence. Most people can't imagine competing in a full triathlon, but James, nicknamed "The Iron Cowboy" is taking things to a whole new level. Starting March 1st he set out to complete 100 full Triathlons in 100 days. That's 140.6 miles of swimming, biking and running every day from March 1st to June 8th. That's over 2 months of continuous physical endurance! 

To help put that into perspective, when he completes this challenge, the Iron Cowboy will have traveled 14,060 mi. That means you could go from Alaska to the Southern most tip of South America, and you would still have traveled fewer miles than him! James has already completed 50 full triathlons in 50 states in 50 days, but he isn't done. While the 50-50-50 was a big accomplishment, The Conquer 100 is his biggest one yet, to complete it, he will be putting his mental and physical limits to the test.

James Lawrence Triathlon Runner

Full Triathlon Vs Conquer 100

To face this challenge and come out on top will be no small task. Even doing one full triathlon would push most people beyond their limits. To help illustrate this, the two columns below show exactly how much more difficult it will be to take on conquer 100.

Full Triathlon

- Total Distance: 140.6 mi.

- Swimming Distance: 2.4 mi.

- Biking Distance: 112 mi.

- Running Distance: 26.2 mi.

Conquer 100

- Total Distance: 14,060 mi.

- Swimming Distance: 240 mi.

- Biking Distance: 11,200 mi.

- Running Distance: 2620

Full Triathlon

140.6 mi.

Conquer 100

14,060 mi.

A full triathlon typically takes around 12 hours and 35 minutes on average. This means that James will be actively moving more hours a week than most Americans work. And to top it off, he’ll be doing it every day for over 2 months!

Triathlon Gear and Sponsors

By now you’re probably grasping just what an accomplishment this will be. That being said, an extreme event requires top of the line gear. James has partnered with many companies and only uses the finest gear and resources available. One of which happens to be the BiSaddle. Riding a bike is one of the longest parts of any triathlon, thats why it’s important to have a good saddle. Bisaddle excels in this area, providing maximum, customized comfort with each ride. As James continues his 100 days, he can rest easy when it comes to saddle sores.

For a full list of sponsors and more information on the Conquer 100 event, check out the official website linked below.

Learn More About Conquer 100

Conquer 100 logo

Follow the Journey

For updates on the Conquer 100 event, like our Facebook page, or join our private group - Team Bisaddle